competitive salary
USA
Information Technology, Marketing / Communications / PR / Advertising
English
in-office, flexible
about the company
Slack has transformed business communication. It’s the leading channel-based messaging platform, used by millions to align their teams, unify their systems, and drive their businesses forward. Only Slack offers a secure, enterprise-grade environment that can scale with the largest companies in the world. It is a new layer of the business technology stack where people can work together more effectively and connect all their other software tools and services.
diversity statement
"Prioritizing diversity, engagement and belonging remains a crucial part of strengthening and maintaining Slack’s culture in a digital-first world."
your area of responsibility
Identifying “moment of truth” data triggers to inform email campaign strategies
Designing and implementing engaging targeted email journeys based on advanced segmentation
Developing and driving data strategies to optimize email performance and customer engagement
Managing the end-to-end email operations process, from campaign creation to deployment and analysis
Supporting the operations of customer programs across our digital tools and platforms, with a focus on email marketing technologies
Your Impact
Support the Email Operations team in creating campaigns, including email building, audience data definition, journey setup, and performance tracking.
Utilize data to segment the customer base effectively for targeted and personalized email campaigns.
Work with Growth Programs Managers to define campaign requirements and align with email channel standard methodologies.
Define data needs to support the Growth team’s future email programs and work with operations and data engineering teams to add to our marketing tools.
Develop ongoing strategies to enhance email journey performance, including segmentation and experiment execution.
Strategically solve problems to ensure high quality execution and email deliverability.
Ensure the accuracy and quality of email campaigns, including content, links, and images, before deployment.
Document campaigns and processes while maintaining alignment with our marketing operations team
Report regularly on email campaign performance, communicating impact and value to Growth leadership
Maintain email templates and align with our Brand team to ensure a consistent experience for our customers.
Ensure consistent usage of email names, audience exclusions, links, and UTM parameters across email and web programs
your profile
5+ years of experience in email marketing or email operations roles
2+ years experience using Salesforce Marketing Cloud or similar tool (e.g., Eloqua, Responsys.)
Intermediate to advanced knowledge of SQL, plus familiarity with HTML & CSS
Experience working with multiple, cross-organizational stakeholders
Knowledge of email performance metrics for deliverability and engagement.
Experience creating, documenting, and improving processes to ensure timely and high quality execution.
Experience using data to inform strategies, measure success, segment our customer base, and experiment to optimize performance
Prior experience using Slack in a work environment preferred
NOTE: This is an office-flexible role. The expectation is to be in-office 2-3 days a week when local to an office
the benefits
Discover them on our website!
