€ 75,000 - 92,000 gross/year
Spain
Marketing / Communications / PR / Advertising, Information Technology
English
hybrid
about the company
FREENOW is Europe’s multi-mobility app with taxi offering at its core, available in 9 European markets and over 150 cities. FREENOW users can access various mobility services within a single app, including taxis, PHV, carsharing, car rental, eScooters, eBikes, eMopeds and public transport. FREENOW partners with numerous mobility brands and aggregates their offering with the ambition to make urban mobility more efficient and sustainable without adding new vehicles on the street.
diversity statement
"We have established a cross-functional DE&I taskforce that runs several initiatives and tracks diversity numbers."
your area of responsibility
We are seeking an innovative and strategic leader to join our marketing team as the Head of Lifecycle Strategy. Reporting directly to the Director of Marketing, you will be responsible for defining and executing a long-term lifecycle strategy that fuels growth across our ride-hailing services. By leveraging deep analytical insights, you will empower a talented team to develop high-ROI initiatives, streamline communication, and create seamless customer experiences. Your ability to coach, collaborate with senior stakeholders, and drive data-informed decision-making will be key to our success.
Develop and execute a comprehensive lifecycle strategy across our 9-country portfolio, ensuring every initiative aligns with our long-term growth objectives.
Lead, inspire, and mentor a team of senior CRM and technical specialists, fostering a collaborative environment that brings strategic plans to life.
Partner closely with senior leads in marketing, operations, and product to design and implement efficient lifecycle automations that drive business performance.
Create and manage quarterly roadmaps focused on high-impact, revenue-generating lifecycle initiatives. Monitor campaign performance to ensure engagement, deliverability, and strategic alignment, and adjust tactics as needed.
Utilize robust analytics to conduct experiments, interpret performance metrics, and provide clear, actionable insights to internal stakeholders on lifecycle communications.
Ensure transparency and understanding of lifecycle performance, offering regular updates and strategic recommendations to senior leadership.
Leverage our MarTech stack - including tools like Braze, Tableau, Mixpanel, and others - to enhance campaign effectiveness and drive continuous improvement.
your profile
Demonstrated experience in lifecycle marketing or CRM, ideally within app-based platforms or consumer-focused brands, with a solid track record of crafting and executing successful lifecycle strategies.
Experience managing and growing high-performing teams, with a knack for fostering a culture of innovation and accountability.
A strong analytical approach with a focus on customer-centric strategies and campaign performance metrics. You should be comfortable leveraging data to drive decisions and measure success.
In-depth knowledge of customer engagement, automation, experimentation, and mass communication tools, along with the ability to navigate technical landscapes and manage projects effectively.
Exceptional communication and interpersonal skills to work seamlessly with cross-functional teams and senior stakeholders, ensuring that strategic insights translate into actionable business outcomes.
the benefits
Flexible working arrangements
LinkedIn Learning
Sabbatical & special leave policies
WeRoad partnership
Birthday, 24th + 31st December off
Short-term EU work policy
Mobility Credit
Health Insurance
Employee assistance program
